Why are we hard to find?

Next month, marks the one year anniversary of when we signed our lease at our current location on Grant Line Rd. At least once a day we hear, “I can’t find you”. We agree, we are inconspicuous  and there is a story behind it. Let’s talk about how we came upon our currently location that is now Imagine Play.

Imagine Play Location Front

Last year around this time we were actively looking for a location and in mid July we found one that was perfect. It was 4,000 sq ft. and had really high ceilings with plenty of parking, but in the end after getting all the bids to build out bathrooms and such it would’ve cost us over $200K to get the location up to where we needed it to be and frankly we really didn’t have the funds to start up that location.

We went back to the drawing board and found several other locations that were great contenders, but there were some obstacles that prevented us from getting into those locations and some of those objections even surprised us!

Imagine Play Location

  1. Cost to Build Out: This by far was our biggest hurdle. After finding out that our first location wasn’t going to work cost wise, we started looking for spaces that already had bathrooms build out and pre-existing electrical. Knocking down walls and putting in floors was much more cost effective. Our current landlord negotiated the build out with us, which was a great help.
  2. Lease Restrictions: In at least two of our desired locations there were businesses that had lease restrictions that didn’t allow for another children related business to be in the complex.
  3. Parking: This was one of those surprising elements. There was a location we loved that had a really charming exterior and in a nice central location, but at last the owner came back and said he felt like there wouldn’t be enough parking to accommodate us. We were really disappointed with this news, but everything happens for a reason right?
  4. Rent: In the end, this was the deal breaker for us. To be honest, some of the prime locations would have cost us about $10K a month and for us the smart decision was a location where low rent would make it easier to sustain.

With our options dwindling Grant Line was really the only location that fit all our requirements and without it there would be no Imagine Play location today and while we are hard to find we hope that once you do find us you’ll continue to help this location thrive!

We continue to learn and change each day. Here’s some before and afters of the progress that was made from construction to opening. If you have been recently you know we have grown  since even these pictures and if you haven’t been yet, come visit us soon.

Check out our hours on our calendar.

Imagine Play Location

Imagine Play Location

If you still have a hard time finding us you can follow the directions below or visit out homepage  footer for complete address.

Coming from 99. 
-Exit freeway.
-Turn right in the first parking lot off the freeway
-The front building may say 10471.

If you miss our parking lot.
-Turn right onto Survey Rd.
-Continue on Survey Rd pass the stop sign until you hit the gate to the freeway or until you see when East Stockton Blvd Continues.
-Turn right into parking lot.
-You’ll come behind New Songs School of Music.

Coming from Elk Grove Park or Other
-East Stockton Blvd turns into Survey Rd.
-Continue on Survey Rd pass the stop sign until you hit the gate to the freeway or until you see when East Stockton Blvd Continue.
-Turn right into parking lot.
-You’ll come behind New Songs School of Music.

Imagine Play Location